Making Money Moral

In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process.In their book, Rodin and Madsbjerg offer a deep look at the most powerful tools available today—and how they can be unlocked. They reveal: who the investors are and what they want; how innovative products and investment strategies can deliver long-term value for investors while improving lives and protecting ecosystems; how leaders can build strategies and prepare their organizations to enter and expand this dynamic market; and how to measure impact, understand critical regulations, and avoid potential pitfalls.A roadmap to making the financial market a force for good, Making Money Moral is a must-listen for those seeking private-sector capital to address a big problem, as well as those seeking both to mitigate risk and to invest in big solutions.