Marketing

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guid contains 21 powerful ideas you can use to immediately improve your strategic marketing results.You'll discover how to:build your customer baseset yourself apart from the competitionanswer three crucial questions about any new product or serviceuse market research and focus groups to fuel better decisionsfulfill a basic emotional need for buyersdetermine the correct price point for your offeringsbecome truly customer-focusedmake the most of your distribution channelsmaster the concepts of specialization, differentiation, segmentation, and concentrationgive customers a reason to switch from your competitorsand morePacked with time-tested marketing strategies, this practical and portable audiobook shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.