Storylines and Storytelling

Stories are a universal communication tool that engage all listeners because we relate to stories and can see ourselves within the experiences.In this audiobook, Sally solves both challenges by providing insights on the listener's perspective and concrete tools to shape storylines and stories that deliver impact.It takes a three-step formula to reach compelling communication: a clear storyline, memorable stories, and a compelling storyteller. Storylines & Storytelling validates each step of the formula through in-depth research and interviews with hundreds of storytellers.Sally introduces a road map for developing and delivering content that transforms every communicator into a compelling storyteller.