How I Raised Myself from Failure to Success in Selling

Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:• The power of enthusiasm• How to conquer fear• The key word for turning a skeptical client into an enthusiastic buyer• The quickest way to win confidence• Seven golden rules for closing a sale